For me, I have a single day of the year that is by far more important than any other: the Annual Parnelli Awards. If you’ve ever been to a concert and wondered about the lighting and audio, and the people behind the scenes who make it all...
If you’re a business owner or executive, chances are high that you’re going to be interviewed for a publication of some kind. This could be your local paper, a trade publication, a blogger that writers about your industry…. It could even be me...
Whatever goods or services you’re offering, your marketing focus is likely on social media, as it should be. Just don’t let it be at the expense of long-form content for your website, blog, and newsletter. Those are still just as vital and, in...
I write a lot of technical-heavy articles, but I don’t consider myself a “technical writer.” Yes, even in the B2B world of trade publications where I spend much of my time, I believe the tone matters as much as getting the technical aspect right...
I recently said this out loud to a small business B2B client: “No, you don’t need to be on Snapchat.” In related news … your insurance brokerage firm is unlikely to get any new business from joining Tinder … unless...
Increasingly, I am getting to create special live events, and none are more special and exciting to me than the Parnelli Awards, which I’ve had the honor of producing for nearly 10 years. This is a special event that is unofficially called...
The St. Louis Art Museum recently reached out to me, saying that they wanted to look into doing their blogs differently. “They come off too much as press releases,” they said. When I looked into them, I found them filled with good...
I recently wrote an article on my LinkedIn Account on how despite the constant changes on the digital media landscape, writing articles/blogging that position you (and your business) as the “expert” is still the foundation of almost...
I’ll level with you: I have not been around the world. But I have a client who consistently turns to me to write engaging copy about beautiful destinations I have never been to. This is a gig I got through one of the local creative staffing...
As a writer/content provider for all things, few things I do are as rewarding as the Parnelli Awards. Last weekend I finished producing and writing the 15th annual award that honors those who work in the live events, and it was an astonishing...
I just had coffee with a fellow writer here in St. Louis who is part of a recently founded but fast-growing one act play festival. It’s pretty exciting, because one of America’s greatest writers is attached to it, and a wonderful...
I took on a new client this month – I’ll be handling his digital marketing strategy. He’s a great guy running a successful small business here in St. Louis – just admittedly not “tech savvy.” I’m setting...
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