It’s an honor to be the creative that others come to when they don’t know who else to turn to. Because of that reputation, I’ve done some unusual fun social media/content projects for Disney over the years, and this is one of them.

DonaldThey wanted to do a fun, irreverent “Meme” featuring some of the beloved characters in Mickey Mouse’s world. As we worked on it, though, the team realized that we couldn’t be “too” irreverent, so we went with fun/warm instead.

The idea is for anyone, including kids, to create their own memes to send to their friends and family. They turned out cute.

I really enjoyed working on this project with this team which included Busy Bee Studios. Did we end up going through a lot of my copy, a lot of rewrites? Absolutely. But in the end the client’s goal was met, and that’s what it is all about. After all, it’s not about me, but always for the greater good. I thrive on that kind of teamwork.

And this is not the first time I’ve gotten to work for Disney. Many of my projects for them over the years have purposely had a short shelf life and not stuck around too long online, but it’s always been a rewarding experience that has stretched me creatively in different ways. And how much fun is it to work with “the” mouse?

So this is just one example of the many original, fun, different web-based projects I’ve worked on over the years for many others. This kind of interactive “game” does a lot to engage the customer, and I believe it’s going to be more of what marketing is about for all of us.

So check out this site and send someone a Mickey Meme today!


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