Tag Archives: Social media

Effectively Blogging for Businesses and Organizations

The St. Louis Art Museum recently reached out to me, saying that they wanted to look into doing their blogs differently. “They come off too much as press releases,” they said. When I looked into them, I found them filled … Continue reading

Posted in General | Tagged , , , , , , , , , | Leave a comment

Ghostwriting Your Digital Media Content

I recently wrote an article on my LinkedIn Account on how despite the constant changes on the digital media landscape, writing articles/blogging that position you (and your business) as the “expert” is still the foundation of almost any campaign. The … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

The Effective Advertorial

As a freelance content provider, over the years I’ve developed  strong opinions about the advertorial — I know what works and what doesn’t; I know when it can be effective and when it’s not the right medium for the message. … Continue reading

Posted in General | Tagged , , , , , , , , , | Leave a comment

Is Your Freelance Writer a Good Communicator?

When I’m asked (and I’m asked often) what makes for a successful freelance writer in St. Louis, I find myself a bit surprised at the first thing I say. Yes I’ll tell you I’m witty, engaging, hard working, deadline-driven, and … Continue reading

Posted in General | Tagged , , , , , , , , | Leave a comment

Unusual Social Media Assignments

It’s an honor to be the creative that others come to when they don’t know who else to turn to. Because of that reputation, I’ve done some unusual fun social media/content projects for Disney over the years, and this is … Continue reading

Posted in General | Tagged , , , , , , , , , , , | Leave a comment