The Effective Advertorial
As a freelance content provider, over the years I’ve developed strong opinions about the advertorial — I know what works and what doesn’t; I know when it can be effective and when it’s not the right medium for the...
Is Your Freelance Writer a Good Communicator?
When I’m asked (and I’m asked often) what makes for a successful freelance writer in St. Louis, I find myself a bit surprised at the first thing I say. Yes I’ll tell you I’m witty, engaging, hard working, deadline-driven...
Your Website, in Your Voice
In creating content for websites big and small, I’ve always believed that the personality of the company needs to shine through. My years as a journalist, and as a playwright, has enabled me to capture a business’s personality and put...
The Importance of Quality Web Content
Increasingly I’ve been asked to help with company websites, especially smaller to medium-sized organizations and retailers. I welcome these queries from St. Louis and beyond, as I spend a lot of time on sites for my work and I have to say...