Tag Archives: St. Louis

Producing the Parnelli Awards

Increasingly, I am getting to create special live events, and none are more special and exciting to me than the Parnelli Awards, which I’ve had the honor of producing for nearly 10 years.  This is a special event that is … Continue reading

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Effectively Blogging for Businesses and Organizations

The St. Louis Art Museum recently reached out to me, saying that they wanted to look into doing their blogs differently. “They come off too much as press releases,” they said. When I looked into them, I found them filled … Continue reading

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Ghostwriting Your Digital Media Content

I recently wrote an article on my LinkedIn Account on how despite the constant changes on the digital media landscape, writing articles/blogging that position you (and your business) as the “expert” is still the foundation of almost any campaign. The … Continue reading

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Writing About Success

I just had coffee with a fellow writer here in St. Louis who is part of a recently founded but fast-growing one act play festival. It’s pretty exciting, because one of America’s greatest writers is attached to it, and a … Continue reading

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Digital Marketer: Who’s Doing the Talking?

I took on a new client this month – I’ll be handling his digital marketing strategy. He’s a great guy running a successful small business here in St. Louis – just admittedly not “tech savvy.” I’m setting up and running … Continue reading

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Oldest Theater Embraces New Technology

I love the theater, I go quite frequently, and even have written a few plays myself here in St. Louis. So it’s not surprising that as a freelance writer I enjoy writing features like this one for Stage Directions Magazine. … Continue reading

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The Effective Advertorial

As a freelance content provider, over the years I’ve developed  strong opinions about the advertorial — I know what works and what doesn’t; I know when it can be effective and when it’s not the right medium for the message. … Continue reading

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Making the Technical Article Accessible

One of the more interesting challenges I have is writing for technical magazines, and creating content that breaks down the technical aspects for the readers in an engaging manner. I’ve learned over the years of writing for a variety of … Continue reading

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Unusual Social Media Assignments

It’s an honor to be the creative that others come to when they don’t know who else to turn to. Because of that reputation, I’ve done some unusual fun social media/content projects for Disney over the years, and this is … Continue reading

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Your Website, in Your Voice

In creating content for websites big and small, I’ve always believed that the personality of the company needs to shine through. My years as a journalist, and as a playwright, has enabled me to capture a business’s personality and put … Continue reading

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