Tag Archives: Kevin M. Mitchell

Effectively Blogging for Businesses and Organizations

The St. Louis Art Museum recently reached out to me, saying that they wanted to look into doing their blogs differently. “They come off too much as press releases,” they said. When I looked into them, I found them filled … Continue reading

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Ghostwriting Your Digital Media Content

I recently wrote an article on my LinkedIn Account on how despite the constant changes on the digital media landscape, writing articles/blogging that position you (and your business) as the “expert” is still the foundation of almost any campaign. The … Continue reading

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Research + Story = Engaging Travel Copy

I’ll level with you: I have not been around the world. But I have a client who consistently turns to me to write engaging copy about beautiful destinations I have never been to. This is a gig I got through … Continue reading

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The Parnelli Awards

As a writer/content provider for all things, few things I do are as rewarding as the Parnelli Awards. Last weekend I finished producing and writing the 15th annual award that honors those who work in the live events, and it … Continue reading

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Writing About Success

I just had coffee with a fellow writer here in St. Louis who is part of a recently founded but fast-growing one act play festival. It’s pretty exciting, because one of America’s greatest writers is attached to it, and a … Continue reading

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Obit for a Friend

My first professional writing gig was writing obituaries for the Kansas City Star. I was still in college, and I had started out as clerk in the newsroom and then got promoted. And it was a promotion … see back … Continue reading

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The Choices We Make

I’ve been working with BigWideSky because their mantra, “we make brands human,” really rings true.  They are also creative, even soulful, about messaging, public relations, rightly rejecting the outdated “top-down” narrative brands have engaged in for interaction in a more … Continue reading

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Part of the Process

I’ve had the honor of consulting and providing copy for an East Coast-based medical IT firm for a couple of years now. They are wonderful clients, and it’s satisfying to help them with their creative. This is a bit of … Continue reading

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Love of Music, Love of Writing

Since I was nine, I’ve been making music, and today and proud of my gigging jazz/swing/blues band. Since 1991, I’ve been in the music instrument business, where early on I realized that those who work making instruments and promoting music … Continue reading

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Writing for Different Readers

I just took on my first assignment for Consumer Digest.  It’s always exciting to start a new relationship with a another publication.  This one will be fun because while it’s on a topic I know a lot about (musical instruments), … Continue reading

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