Tag Archives: Be Human Project

The Choices We Make

I’ve been working with BigWideSky because their mantra, “we make brands human,” really rings true.  They are also creative, even soulful, about messaging, public relations, rightly rejecting the outdated “top-down” narrative brands have engaged in for interaction in a more … Continue reading

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Making Brands Human

I’ve been having some interesting conversations with Eliot Frick of Big Wide Sky about branding, and about making brands more human. A nonprofit wing of what he’s doing is the Be Human Project, and he recently asked me to blog … Continue reading

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