I’ve been busy lately helping small businesses with their websites (content and direction only; I have several teams I turn to do the technical work). Some have been long-overdue updates (like mine!); some have launched new companies. While I do...
I have written for the live event magazine PLSN for almost two decades. My love of music and general background as a theater geek has been richly rewarded for the experience. A year and a month ago, I was looking at potentially my most successful...
Studying journalism in college, I came to believe in striving to be “objective.” I say “striving” because I don’t believe it’s possible to write a completely objective story. Writers write because of their...
In conversations with current and future clients, and other St. Louis digital marketers, I often am heard speaking about how one of the worst things you can do is ignore your website. “If you can’t keep up with your blog, don’t have one,” I often...
I recently said this out loud to a small business B2B client: “No, you don’t need to be on Snapchat.” In related news … your insurance brokerage firm is unlikely to get any new business from joining Tinder … unless...
Increasingly, I am getting to create special live events, and none are more special and exciting to me than the Parnelli Awards, which I’ve had the honor of producing for nearly 10 years. This is a special event that is unofficially called...
The St. Louis Art Museum recently reached out to me, saying that they wanted to look into doing their blogs differently. “They come off too much as press releases,” they said. When I looked into them, I found them filled with good...
I recently wrote an article on my LinkedIn Account on how despite the constant changes on the digital media landscape, writing articles/blogging that position you (and your business) as the “expert” is still the foundation of almost...
I’ll level with you: I have not been around the world. But I have a client who consistently turns to me to write engaging copy about beautiful destinations I have never been to. This is a gig I got through one of the local creative staffing...
As a writer/content provider for all things, few things I do are as rewarding as the Parnelli Awards. Last weekend I finished producing and writing the 15th annual award that honors those who work in the live events, and it was an astonishing...
I just had coffee with a fellow writer here in St. Louis who is part of a recently founded but fast-growing one act play festival. It’s pretty exciting, because one of America’s greatest writers is attached to it, and a wonderful...
I took on a new client this month – I’ll be handling his digital marketing strategy. He’s a great guy running a successful small business here in St. Louis – just admittedly not “tech savvy.” I’m setting...
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