In conversations with current and future clients, and other St. Louis digital marketers, I often am heard speaking about how one of the worst things you can do is ignore your website. “If you can’t keep up with your blog, don’t have one,” I often...
I recently said this out loud to a small business B2B client: “No, you don’t need to be on Snapchat.” In related news … your insurance brokerage firm is unlikely to get any new business from joining Tinder … unless...
Increasingly, I am getting to create special live events, and none are more special and exciting to me than the Parnelli Awards, which I’ve had the honor of producing for nearly 10 years. This is a special event that is unofficially called...
The St. Louis Art Museum recently reached out to me, saying that they wanted to look into doing their blogs differently. “They come off too much as press releases,” they said. When I looked into them, I found them filled with good...
I recently wrote an article on my LinkedIn Account on how despite the constant changes on the digital media landscape, writing articles/blogging that position you (and your business) as the “expert” is still the foundation of almost...
I’ll level with you: I have not been around the world. But I have a client who consistently turns to me to write engaging copy about beautiful destinations I have never been to. This is a gig I got through one of the local creative staffing...
As a writer/content provider for all things, few things I do are as rewarding as the Parnelli Awards. Last weekend I finished producing and writing the 15th annual award that honors those who work in the live events, and it was an astonishing...
I just had coffee with a fellow writer here in St. Louis who is part of a recently founded but fast-growing one act play festival. It’s pretty exciting, because one of America’s greatest writers is attached to it, and a wonderful...
I took on a new client this month – I’ll be handling his digital marketing strategy. He’s a great guy running a successful small business here in St. Louis – just admittedly not “tech savvy.” I’m setting...
I love the theater, I go quite frequently, and even have written a few plays myself here in St. Louis. So it’s not surprising that as a freelance writer I enjoy writing features like this one for Stage Directions Magazine. It’s a...
As a freelance content provider, over the years I’ve developed strong opinions about the advertorial — I know what works and what doesn’t; I know when it can be effective and when it’s not the right medium for the...
One of the more interesting challenges I have is writing for technical magazines, and creating content that breaks down the technical aspects for the readers in an engaging manner. I’ve learned over the years of writing for a variety of...
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