Author Archives: Kevin Mitchell

Be the Expert: Why Blogging Is Still Important

Posted on July 5, 2018 by Kevin Mitchell

I recently said this out loud to a small business B2B client: “No, you don’t need to be on Snapchat.” In related news … your insurance brokerage firm is unlikely to get any new business from joining Tinder … unless … Continue reading →

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Producing the Parnelli Awards

Posted on November 25, 2016 by Kevin Mitchell

Increasingly, I am getting to create special live events, and none are more special and exciting to me than the Parnelli Awards, which I’ve had the honor of producing for nearly 10 years.  This is a special event that is … Continue reading →

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Effectively Blogging for Businesses and Organizations

Posted on June 16, 2016 by Kevin Mitchell

The St. Louis Art Museum recently reached out to me, saying that they wanted to look into doing their blogs differently. “They come off too much as press releases,” they said. When I looked into them, I found them filled … Continue reading →

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Ghostwriting Your Digital Media Content

Posted on March 14, 2016 by Kevin Mitchell

I recently wrote an article on my LinkedIn Account on how despite the constant changes on the digital media landscape, writing articles/blogging that position you (and your business) as the “expert” is still the foundation of almost any campaign. The … Continue reading →

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Research + Story = Engaging Travel Copy

Posted on November 21, 2015 by Kevin Mitchell

I’ll level with you: I have not been around the world. But I have a client who consistently turns to me to write engaging copy about beautiful destinations I have never been to. This is a gig I got through … Continue reading →

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The Parnelli Awards

Posted on October 29, 2015 by Kevin Mitchell

As a writer/content provider for all things, few things I do are as rewarding as the Parnelli Awards. Last weekend I finished producing and writing the 15th annual award that honors those who work in the live events, and it … Continue reading →

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Writing About Success

Posted on July 28, 2015 by Kevin Mitchell

I just had coffee with a fellow writer here in St. Louis who is part of a recently founded but fast-growing one act play festival. It’s pretty exciting, because one of America’s greatest writers is attached to it, and a … Continue reading →

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Digital Marketer: Who’s Doing the Talking?

Posted on May 27, 2015 by Kevin Mitchell

I took on a new client this month – I’ll be handling his digital marketing strategy. He’s a great guy running a successful small business here in St. Louis – just admittedly not “tech savvy.” I’m setting up and running … Continue reading →

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Oldest Theater Embraces New Technology

Posted on April 10, 2015 by Kevin Mitchell

I love the theater, I go quite frequently, and even have written a few plays myself here in St. Louis. So it’s not surprising that as a freelance writer I enjoy writing features like this one for Stage Directions Magazine. … Continue reading →

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The Effective Advertorial

Posted on March 31, 2015 by Kevin Mitchell

As a freelance content provider, over the years I’ve developed  strong opinions about the advertorial — I know what works and what doesn’t; I know when it can be effective and when it’s not the right medium for the message. … Continue reading →

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